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Elevate Your Startup Marketing: Strategies for Success
Instructor: Anu KhanchandaniLanguage: English
In this course, we equip startups with essential strategies to optimize their marketing efforts while ensuring cost-effectiveness and sustainable growth. You'll learn:
Join us to transform your startup's marketing approach, maximizing visibility, engagement, and profitability. Enroll now for marketing excellence and sustainable growth!
Prepare your marketing budget by taking a measured guesses.
Define your Funnels using the Acquire -> Nurture -> Offer Formula.
Create your content marketing strategy and schedule in a content calendar.
1
Complete the self-paced course with the practical documentation
3
Have an one-on-one brainstorming session to review your understanding
I'm Anu Khanchandani, immersed in the digital product industry since 1997, holding diverse roles both in India and abroad. I've contributed significantly to CMM-Level 5 organisations such as Syntel (India), Delta Technology (USA), and Reuters Asia (Singapore).
As a CTO and Principal Mentor, I've guided numerous Indian startups throughout their digital evolution, spanning from establishing their online presence to innovating advanced artificially intelligent products and platforms.
With over two decades as an employee, entrepreneur, and consultant in the digital startup sphere, I've witnessed the journey and the intricate challenges it presents. Whether in product design, marketing, sales, or fundraising, every step requires careful planning and execution, emphasising patience over impulsive decisions.
My purpose now is to support you along this path—driven by the belief that it's time to reciprocate to the digital realm the wisdom it has imparted to me over the past two decades.
Anu's involvement in co-founding Fintoo has been transformative. Her adept guidance has been the backbone of our robo wealth advisory startup. From conceptualisation to execution, she played a pivotal role in nurturing our digital presence, starting from ground zero. Her multifaceted expertise spanning technology, marketing, and management has been invaluable in refining our niche products.
Manish Hingar, CEO - Fintoo
Anu's guidance and expertise have been pivotal in the success of my organic milk and food startup, Mrigavya Organic. Her insightful knowledge not only streamlined our operations but also enhanced our understanding of the market dynamics. Her mentorship has been instrumental, allowing us to navigate challenges effectively and scale our offerings.
Yogen Patel - Founder, Mrigavya Organic
Anu has been an indispensable asset to the growth of our online rental ecommerce startup, Coodle. Her collaborative spirit and guidance have significantly shaped our journey from inception to expansion. As a mentor, Anu brought invaluable expertise, steering our digital presence to fruition from the outset. Her astute command over technology, marketing strategies, and managerial insights has been pivotal in refining our unique offerings.
Minal Surya - Founder, Coodle
This workshop caters to startup founders, entrepreneurs, and marketing professionals aiming to enhance their marketing strategies for sustainable growth. Whether you're launching a new venture or seeking to optimize your existing marketing efforts, this course offers valuable insights.
Participants will delve into various essential strategies, including sales funnel design for higher conversions, content creation and scheduling for engagement, leveraging guest posting for audience expansion and credibility, social media, SEO, and app store optimization techniques, marketing automation tools, budget allocation, pricing strategies, data-driven decision-making through analytics, and post-sales techniques for customer loyalty.
The workshop provides actionable strategies aimed at transforming a startup's marketing approach. It focuses on maximizing visibility, engagement, and profitability by offering insights and techniques crucial for effective and cost-efficient marketing campaigns.
Participants will engage in interactive workshops featuring practical exercises and personalized feedback sessions. These hands-on learning opportunities ensure that the concepts taught are applied effectively, providing attendees with actionable takeaways for their specific startup marketing needs.
Absolutely. The workshop addresses a comprehensive range of marketing strategies encompassing both traditional and digital realms. From sales funnel design to leveraging social media and SEO techniques, attendees will gain insights into diverse marketing avenues applicable to startups.
Attendees will learn to harness the power of data-driven decision-making by leveraging analytics tools. This approach enables startups to make informed marketing decisions based on concrete insights and measurable metrics, leading to more effective campaigns and improved ROI.
Yes. Whether you're in the initial stages of marketing strategy formulation or seeking to refine and optimize existing campaigns, this workshop offers valuable strategies adaptable to various stages of startup growth.
To transform your startup's marketing approach and maximize visibility, engagement, and profitability, enroll now to secure your spot in the workshop.
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